Funnel Copywriter

COMPENSATION PACKAGE
- Competitive Salary: Starting Pay Php 70,000 (negotiable based on experience and skill)
- Work Arrangement: Remote, with only 6-hour collaboration required
- Growth Opportunities: Quarterly performance evaluations with Semi-Annual salary reviews
- Generous Leave: Flexible leave policy, including emergency options

WORK ARRANGEMENT
- Job Type: Independent Contractor, Remote
- Work Schedule: 40 hours per week, with core collaboration hours between 9 AM - 4 PM Philippine Time
- Target Date to Start: ASAP

JOB OVERVIEW
We’re looking for an Intermediate Funnel Copywriter who can craft and write high performing and conversion-focused funnels for e-commerce brands and lead the testing strategy and execution of front-end funnel pages that support the brand’s strategy and profit goals.

This role is ideal for an experienced copywriter (4–6 years in direct-response or eCom copywriting) who has launched multiple successful funnels across different products and is ready to operate independently from strategic planning to execution within a brand’s growth roadmap.

You’ll be assigned to specific brands and work under the direction of a Brand Operator, who owns the overall brand strategy and profitability. The Brand Operator will set the brand priorities and strategy, and you’ll build and launch funnel strategies that drive those goals.

KEY RESPONSIBILITIES

1. Funnel and Landing Page Copywriting
- Write persuasive copy for full funnel flows: landing pages, advertorials, upsells, and product pages
- Create front-end offers and products to drive performance with targeted CPA and AOV
- Apply advanced CRO principles (price positioning, design hierarchy, user flow) to maximize conversions or AOV
- Ensure messaging aligns across all funnel assets and ties tightly to customer psychology

2. Strategy, Research and Testing
- Build and drive a testing roadmap for your brand’s funnel pages deciding which funnel hypotheses to test, when, and in what order based on data and brand priorities
- Translate funnel hypotheses into clear angles, hooks, and storytelling directions
- Conduct competitor research, review mining, and data analysis to generate new angles and offer ideas
- Analyze funnel reports, attribution data, and heatmaps to pinpoint reasons for performance shifts
- Turn insights into data-backed pivots deciding what funnel elements to scale, kill, or iterate

3. Collaboration
- Work closely with your Brand Operator to align your funnel test plan with the brand’s strategies and profit goals
- Partner with graphic designers and developers to deliver funnel launches end to end
- Perform QA on copy, graphics, and developed pages to ensure accuracy, structure, and design/dev alignment
- Ensure deliverables are launched on time and meet defined performance targets

MUST HAVE QUALIFICATIONS
- 4 to 6 years of direct-response or eCommerce copywriting experience
- Proven success launching funnels across multiple products
- Deep mastery of funnel and traffic metrics (CPA, CVR, AOV, ROAS, nCPA, LTV) and how they drive profitability
- Strong understanding of how funnels connect with media buying, email, and other channels
- Advanced CRO and direct-response knowledge beyond copy alone (pricing, positioning, web design, user flow)
- Ability to translate insights into data-backed creative pivots
- Strong written communication skills and persuasive storytelling ability
- Bachelor’s degree or equivalent experience

NICE TO HAVE QUALIFICATIONS
- Experience planning and prioritizing a funnel testing roadmap (not just executing isolated tests)
- Ability to forecast or estimate CPA, AOV, or CVR impact of new funnel or offer concepts
- Experience creating front-end offers, bundles, or lead magnets to drive performance
- Familiarity with CRO principles beyond copy (pricing psychology, user flow, page design hierarchy)
- Strong review mining and competitor analysis skills to generate original, data-backed angles
- Has a swipe file or proven frameworks to quickly develop high-converting ideas
- Experience guiding designers on visuals aligned with copy strategy
- Understands how funnel metrics roll up to brand KPIs like profit, retention, etc.
- Comfortable collaborating with Brand Operators to align funnel test direction with business goals

ABOUT RIPTIDE OUTSOURCING
Riptide Outsourcing is on a mission to help global eCommerce brands solve real-world problems profitably. We're not a traditional agency chasing client approvals. We’re strategic partners who own outcomes. By working only with brands that trust our direction, we eliminate micromanagement and subjective guesswork. Instead, we lean into data, creativity, and a clear path to results. From scroll-stopping ads to retention strategies that build loyalty, we help brands scale with focus and purpose.

OUR VISION
To become the global leader in helping brands profitably solve people's everyday problems.

OUR MISSION
To discover, develop, and sell simple yet transformative products with data-driven creative marketing.

WHY WORK WITH US
We’re building more than just great marketing. We’re building a team that moves fast, thinks boldly, and learns constantly. At Riptide, you’ll have space to lead, experiment, and grow alongside a crew that values impact over ego. You won’t get buried in bureaucracy. You’ll get ownership, mentorship, and the chance to help brands succeed in a way that’s both creative and grounded in data.

OUR RECRUITMENT PROCESS
We keep our hiring process structured but straightforward, so you’ll know exactly what to expect at each stage.

- Deep Dive Interview with Recruiter: A 15 to 30 minute conversation focused on your career journey, past roles, accomplishments, and what you are looking for next. This helps us understand your background and alignment with the role.

- Trial Project Assessment: At this stage, you’ll demonstrate your skills through a sample project that uses real data or scenarios from our operations. This usually takes one of two forms.
Audit: Review a campaign and apply the IDS method (Identify issues, Discuss your observations, Suggest solutions).
Skills Output: Create a sample deliverable that reflects the role, such as drafting a VSL script, writing email responses, or producing a short-form video.
All trial projects are covered by a simple NDA to protect both you and the company. It ensures our data remains confidential and makes clear that your work will only be used for evaluation unless we hire you or both parties agree in writing with fair compensation. We also ask that most trial projects be submitted with a short Loom video explaining why you made certain decisions and how you approached the task.

- Final Interview with Hiring Manager: The last step is a conversation with the hiring manager. Together, you’ll go through your trial project output and discuss how your experience, ideas, and working style can make an impact in the role. This stage focuses on fit, collaboration, and vision.