Tech Systems & Website Specialist

Position Overview

We’re seeking an experienced and highly skilled Tech Systems & Website Specialist to manage, maintain, and optimize our entire tech stack. This role will ensure that our websites, Kajabi, GoHighLevel (GHL), funnels, automations, analytics, and integrations are fully functional, secure, and aligned with business goals. You’ll play a key role in maintaining excellent website performance, collecting accurate analytics, improving user experience, and supporting the entire team with IT tasks and troubleshooting.

You will be the ultimate owner of the operational integrity of our tech stack. This means taking full responsibility for ensuring all systems — including our websites, landing pages, email, and CRM — are consistently functional and well-maintained. We need someone who is proactive and can jump in immediately if issues arise. Whether it's a website outage or an email deliverability problem, you'll be the one to diagnose, fix, and restore full functionality promptly and effectively, without needing direct instruction.

A critical part of this ownership includes thorough testing and quality assurance for any changes, updates, or new integrations to prevent unintended disruptions and ensure seamless operation across our platforms.

Key Responsibilities & Accountable Outcomes

A. GHL Account & CRM Setup
Metric: 100% of GHL core tools configured and functioning
Set up and configure dashboards and branding
Customize pipelines, opportunities, stages, and lead tracking
Integrate customer lists and migrate contacts from other systems

B. Email & SMS Campaign Automation
Metric: 100% of workflows function without errors
Build and test email/SMS funnels, reminders, and nurture sequences
Set up triggers, tags, and conditions to move leads through the pipeline
Ensure deliverability, opt-in/out compliance, and data accuracy

C. Funnel, Page Building & Forms
Metric: 100% of funnels and pages go live error-free
Design, launch, and connect opt-in pages, sales pages, thank-you pages, and forms
Integrate calendars, payment processors (e.g., Stripe), and redirects
Embed forms and ensure they trigger appropriate workflows and notifications

D. Reporting, Analytics & Performance Tracking
Metric: All platforms fully tracked; monthly analytics reports delivered
Ensure Google Analytics is actively tracking performance across all sites
Implement UTM links, conversion tracking, Meta Pixel, and campaign attribution
Generate data-driven reports to support business decisions

E. Website Management (WordPress, Wix, Kajabi)
Metric: 100% site uptime and weekly performance checks complete
Update and maintain clean, user-friendly layouts that align with branding
Regularly update text, images, multimedia, and event/course listings
Perform daily checks for page load times, uptime, broken links, and user experience
Review and implement website redesigns and feature improvements as needed
Manage plugins, security updates, backups, and compliance with privacy policies and terms

F. SEO & Visibility Optimization
Metric: Quarterly improvements in SEO rankings and site traffic
Implement on-page and off-page SEO best practices
Optimize metadata, images, and internal linking structure
Ensure accessibility across devices and browsers

G. WooCommerce & Store Management
Metric: 100% of products listed correctly and updated as needed
Maintain product listings, inventory, and pricing
Optimize the WooCommerce store for performance and user experience
Coordinate with third-party developers if needed

H. System Integration & Maintenance
Metric: 100% of key tools connected properly; zero automation failures
Integrate GHL with Kajabi, Stripe, Zoom, Facebook Ads, etc.
Build and test automations via Zapier or APIs as needed
Maintain secure, up-to-date connections for all tools and systems

I. IT Support & Troubleshooting
Metric: 95% of team tech issues resolved within 24 hours
Serve as first point of contact for internal IT support requests
Support tool onboarding for new hires

J. SOP Development & Process Management
Metric: 100% of systems and SOPs updated quarterly
Document configurations, workflows, and processes clearly
Maintain an organized library for team access and training
Track tasks and projects in Asana; respond promptly to emails and Google Chat messages within working hours

Qualifications & Skills Required
3+ years of proven experience maintaining and optimizing Kajabi, and GHL
Strong skills in CRM workflows, automations, and integrations (Zapier/API)
Hands-on experience with WooCommerce, website plug-ins, and performance tools
Knowledge of Google Analytics, UTM tracking, and SEO best practices
Detail-oriented, organized, and deadline-driven
Excellent troubleshooting skills and proactive communication
Familiarity with Asana, Slack, and Google Workspace
Bonus: Experience with Wix, Facebook Pixel, and other digital marketing tools

To apply, please fill out this form forms.gle/KiTBbEeuA2Huq8xg8

READ CAREFULLY and follow the instructions, as the application process is key to the overall evaluation.