Facebook Ads Specialist

Position Overview
We are seeking a highly skilled and experienced Facebook Ads Specialist who can manage and optimize high-budget ad campaigns across Meta platforms (Facebook and Instagram). The ideal candidate should have a strong grasp of media buying strategies, advanced audience targeting, creative testing, and data analysis. You will be responsible for driving measurable growth and ensuring a strong return on ad spend (ROAS) for both in-house and client accounts.

Key Responsibilities
-Plan, build, and execute end-to-end Facebook/Instagram ad campaigns across multiple client accounts.
-Develop and test creative strategies, messaging, and ad formats to improve CTR, CVR, and ROAS.
-Create and manage detailed audience segments using Custom Audiences, Lookalike Audiences, and interest-based targeting.
-Continuously A/B test creatives, copy, landing pages, and audience segments.
-Monitor and analyze campaign performance daily using Ads Manager and other analytics tools (e.g., Google Analytics, Triple Whale, Hyros).
-Optimize campaigns based on data insights to achieve performance KPIs (CPA, ROAS, CTR, CPM).
-Collaborate with designers, copywriters, and other marketing team members to produce high-converting ad creatives.
-Conduct competitor and market research to stay updated with the latest trends and platform changes.
-Prepare and present campaign performance reports and actionable insights to stakeholders and clients.

Requirements
-3+ years of hands-on experience running Facebook Ads with significant ad spend ($50K+/month preferred).
-Proven track record of scaling eCommerce, lead generation, or service-based businesses using Facebook/Instagram ads.
-Deep understanding of Facebook Ads Manager, Pixel setup, Conversion API, Events Manager, and attribution models.
-Highly proficient with analytics tools (Google Analytics, Meta Business Suite, third-party attribution platforms).
-Strong copywriting and creative strategy skills.
-Ability to work autonomously and manage multiple accounts efficiently.
-Excellent communication skills and ability to explain technical data in simple terms to clients or team members.
-Up-to-date with the latest Facebook algorithm changes, policies, and platform updates.

Nice-to-Have
-Experience with other paid media platforms (TikTok, YouTube, Google Ads) is a plus.
-Familiarity with landing page optimization and CRO.
-Experience working in an agency environment.
-Certifications in Meta Blueprint or similar.

What We Offer
-Competitive salary or performance-based contract.
-Fully remote work environment.
-Opportunity to work with exciting brands and high-budget campaigns.
-Growth potential within a fast-paced, innovative agency.
-Collaborative and performance-driven culture.

Reporting Structure:
-Reports directly to the CEO and Digital Marketing Manager (Jon) during onboarding. Will transition to report primarily to
-Digital Marketing Manager once fully integrated.

As part of application process, please:

Please submit all the following to jon@resultsdigital.io:
1. Visit 16 Personalities and submit your free MBTI personality test www.16personalities.com/free-personality-test
2. Visit Free DISC test and submit your free DISC personality test discpersonalitytesting.com/free-disc-test/
3. Please submit type of college degree attained and GPA
4. Please include the links to your MBTI personality test and DISC personality Test results to be considered.