Google Ads Specialist

IN THIS ROLE YOU WILL:

• Create, manage, and optimize Google Ads campaigns targeting local audiences to drive traffic and conversions for clients in specific geographic areas.
• Conduct in-depth keyword research relevant to local markets, ensuring ads are optimized for search queries that bring in high-quality leads within the client’s service area.
• Use advanced geo-targeting strategies to reach potential customers in specific regions, cities, or zip codes — maximizing ad relevance and campaign effectiveness.
• Manage client budgets efficiently, keeping campaigns within budget while maximizing ROI. Adjust bidding strategies for optimal performance based on location and competition.
• Track, analyze, and report on key metrics such as impressions, CTR, conversion rates, and CPL to evaluate performance and drive continuous improvements.
• Collaborate with clients to ensure landing pages are optimized for conversions, aligned with ad copy and local search intent.
• Monitor competitor activity and local market trends regularly, adjusting campaigns to stay competitive and relevant.

YOU WILL SUCCEED IN THIS ROLE IF YOU HAVE/ARE:

• Proven experience managing Google Ads campaigns with a focus on local targeting.
• Strong skills in keyword research, geo-targeting, and budget management.
• Data-driven mindset with the ability to interpret metrics and apply insights for campaign optimization.
• Understanding of how to align landing page content with ad strategy for conversion success.
• Up-to-date with local search trends and competitor strategies.
• Proactive, detail-oriented, and comfortable working independently.

WHAT'S IN IT FOR YOU:

• Room for career development
• Collaborative, supportive work environment where your contributions are valued

OTHER THINGS THAT YOU NEED TO KNOW:

• This is a part-time work opportunity, 15 hours per week.
• You'll be asked to work during Pacific Standard Time (PST).