SEO / CONTENT SPECIALIST

Fortay Connect is seeking an Organic Content Manager to own and execute the company’s organic growth strategy. Fortay Connect are leading AI & CX consultancy for mid-large corporate businesses in the UK, we focus on finance, legal, pro services, retail, manufacturing. 

This is a role for a skilled SEO/SEM Specialist with a strong focus on on-page and off-page SEO, content creation, and website optimisation.
The ideal candidate will possess a solid understanding of SEO strategy and execution, can write well-researched and meaningful content (not AI-driven or generic), and is familiar with website structure and optimisation. A working knowledge of tools used - SEMrush, hubspot (website hosting and email), Linkedin ads is needed.

Key Responsibilities
- Develop, manage, and optimise Fortay’s organic content strategy across multiple platforms (web, blog, social, YouTube, forums) to improve search rankings, user experiences and conversion rates .
- Analyse SEO performance and provide actionable insights using tools like Google Analytics, Google Search Console, and SEMrush.
- Create high-quality, engaging content such as blog posts based on SEO and competitive research to post on Hubspot.
- Conduct competitive research to identify opportunities and replicate successful strategies.
- Ensure all content aligns with SEO best practices and contributes to improved search rankings.
- Approve and oversee the design and presentation of content to ensure a polished, professional look.
- Monitor KPIs (traffic, rankings, engagement) and regularly report results to leadership.


Must-Have Skills and Experience
- Proven experience as a SEO specialist, with a focus on both technical SEO and content creation.
- Strong content writing skills; ability to produce original, relevant content without over-reliance on AI tools.
- Familiarity with Hubspot & website optimisation principles (basic understanding of front-end/backend helpful) 
- Experience in using SEO tools: SEMrush, Google Search Console, Google Analytics, 
- Ability to audit and improve websites based on keyword research and performance data.
- Strong grasp of social media platforms (Linkedin YouTube, Reddit).
- Ability to identify, repurpose, and adapt content for maximum reach and engagement.
- Attention to detail and high standards for professional design and presentation.
- Strong analytical and problem-solving skills; data-driven mindset.