Digital Marketing Manager

HIRING: FREELANCE MARKETING MANAGER (for our Online Courses)
Remote | Freelance | Fixed + Commission-Based | UK-Based Education Brand

About Us
We’re The Teacher Trainer Ltd, a UK-based organisation offering fully online, Ofqual-regulated qualifications to aspiring teachers, trainers, assessors and IQAs in the Further Education sector. After 13+ years of operation, we’re scaling our reach – and we’re looking for a freelance marketing expert to help us grow.

 Role Overview
This is a freelance performance-based opportunity. You’ll be responsible for generating leads and increasing online course enrolments through Google Ads, Facebook/Instagram Ads, and strategic content marketing.
You will be paid:
• A fixed monthly amount for campaign management
• Plus, a commission for each confirmed course enrolment that results from your marketing efforts

 Key Roles & Responsibilities
• Create and manage paid ad campaigns on Google, Facebook, Instagram, LinkedIn or anywhere else where we can bring sales from
• Perform keyword + audience research for precision targeting
• Write compelling ad copy, headlines and calls-to-action
• Design and test landing pages to improve conversion
• Build email marketing funnels to convert leads into enrolments
• Track leads and conversions using Google Analytics and Facebook Pixel
• Optimise campaigns based on real-time performance data
• Suggest improvements based on trends, feedback and competitor analysis

What You Must Have
• At least 3 years of experience in digital marketing or lead generation
• Strong working knowledge of Google Ads + Facebook Ads
• Proven results in generating leads and increasing sales
• Experience with email marketing platforms like Mailchimp, ActiveCampaign or Zoho Campaigns
• Good eye for copy and design (Canva or similar tools welcome)
• Excellent English and strong communication skills
• Self-motivated, reliable and results-oriented

 Bonus Advantage If You Have
• Experience using Zoho One (CRM, Campaigns, Flow, etc.)
• Familiarity with LMS platforms (Teachable, Kajabi, etc.)
• Understanding of the UK education and training market

 What You’ll Get
• Flexible freelance role (work from anywhere)
• Stable, long-term opportunity with a respected UK training company
• Fixed monthly pay (negotiable based on experience)
• Performance-based commissions for each new enrolment
• Opportunities to grow your role and responsibilities

 How to Apply
Please send:
• Your CV and portfolio of marketing work
• A 1–2 minute video introducing yourself and answering:
1. What marketing results have you achieved recently?
2. Why do you want to work with a UK-based education company?

 You must also complete the following task:
 Task 1 – Google Ads Campaign Strategy
Scenario: You're promoting our Level 3 Award in Education and Training (L3AET) to UK-based adult learners who want to become teachers or formalise their training experience.

Instructions:
• Brief outline of a Google Ads campaign:
- Campaign goal
- Target audience
- 3 sample keywords (with match types)
- 2 example ad headlines + descriptions
- Suggested budget and bidding strategy
- Short rationale (max 150 words)

 Submit this task with your CV, video and application.