Digital Marketing Specialist

About Our Client: Sydney Pet Resort is a leading premium pet boarding company in Australia. With a commitment and a passion for excellence, Sydney Pet Resort have earned a reputation as one of the prominent leaders in the industry. Sydney Pet Resort value diversity, creativity, and collaboration, and are seeking a talented Digital Marketing Lead to join the team remotely from the Philippines. Job Overview: As the Digital Marketing Lead, you will play a pivotal role in our marketing efforts, leading the development and execution of marketing strategies tailored to the Australian market. With your expertise, you will help drive brand awareness, customer engagement, and revenue growth. Responsibilities: Develop and implement comprehensive marketing strategies (Paid and unpaid) to promote our services. Conduct market research and competitor analysis to identify market trends, customer preferences, and opportunities for growth. Plan and execute online and offline marketing campaigns, including social media, email marketing, and other innovative channels. Collaborate with the team to produce engaging marketing materials, localised content, and captivating visuals. Monitor and analyse campaign performance, making data-driven recommendations to optimise results and achieve KPIs. Build strong relationships with local influencers, partners, and industry stakeholders to enhance brand visibility and reach. Work closely with the team to align marketing efforts with sales objectives and ensure a seamless customer journey. Keep up-to-date with the latest marketing trends and digital advancements to stay ahead of the competition. Desired Requirements: Bachelor's degree in Marketing, Business, or a related field. 5 years of experience in marketing, with a strong focus on digital marketing and brand management. Demonstrated success in developing and executing marketing strategies. Proficiency in using marketing tools and platforms, including social media management, email marketing, and web analytics. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and presentation skills in English. A proactive and adaptable mindset, able to work independently and collaboratively in a remote environment. Passionate about technology and eager to contribute to a dynamic and innovative company culture. Benefits: Competitive monthly salary, commensurate with experience and qualifications. Employee engagement which includes benefits such as health insurance, PTO, 13th month etc. Opportunity for career growth and professional development.