Experienced SEO Manager

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimisation and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success and work with our PPC manager. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimised to increase our company’s profitability. Responsibilities • Develop and execute successful SEO strategies • Take responsibility for all SEO staff, reporting, and results for all campaigns • Manage and hire a team of SEO Specialists • Conduct keyword research to guide content teams • Review technical SEO issues and recommend fixes • Optimise website content, landing pages and paid search copy • Direct off-page optimisation projects (e.g. link-building) • Collect data and report on traffic, rankings and other SEO aspects • Work with social media and PPC teams to optimise campaigns • Keep abreast of SEO and integrated marketing trends Requirements and skills • Proven experience as SEO Manager, SEM Manager or similar role • Knowledge of standard and current SEO practices • Knowledge of HTML/CSS • Experience with SEO reporting • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends) [need to change the tool names] • Excellent verbal and written communication skills • Strong organisational and leadership skills • Analytical mindset with numerical aptitude • BSc/BA in Marketing, Business or related field Please send through your CV to jobapplications.academygroup@gmail.com and in the Subject line add "SEO Manager" Kind Regards, Kylie Palermo General Manager of Operations Academy Group Head Office 38 Lowe St, Addington, Christchurch 8011 jobapplications.academygroup@gmail.com www.academygroup.co.nz