Inside Sales Representative (Leads Generation Specialist)

About the Role

We are seeking a highly skilled and motivated Inside Sales Representative to join our growing team. This role focuses on lead generation and appointment setting to support our U.S.-based sales team. 

You will be responsible for making outbound calls, qualifying potential prospects, identifying decision-makers, and scheduling appointments for the sales team to present managed IT services and solutions.

This is a performance-driven role requiring excellent communication skills, persistence, and a results-oriented mindset. The ideal candidate will have prior experience working with U.S. clients, handling B2B outbound calling, and using CRM tools to manage and track lead pipelines.

Job Description:

The Inside Sales Resource will play a crucial role in driving sales and revenue growth by

engaging with potential customers, understanding their needs, and providing tailored solutions.

This position requires excellent communication skills, a strong sales acumen, and the ability to

work collaboratively with various departments.

Key Responsibilities:

• Make high-volume outbound calls to potential leads daily, following provided scripts and value propositions.
• Research target companies to identify key decision-makers and gather relevant business information.
• Qualify prospects based on pre-defined criteria and determine their IT services needs.
• Schedule high-quality appointments for the U.S. sales team to conduct consultations and demos.
• Accurately document and manage lead details, call notes, and follow-up tasks in the CRM system.
• Collaborate closely with the Director of Business Development to ensure alignment on lead quality and sales objectives.
• Achieve or exceed weekly and monthly KPIs, including calls made, leads qualified, and appointments booked.
• Maintain a professional, friendly, and persuasive approach to engaging with potential clients.
• Provide weekly reporting on lead generation activity, pipeline progress, and conversion metrics.

Requirements

• Minimum 5+ years of experience in outbound calling, inside sales, or lead generation (preferably for U.S. or international clients).
• Proven success meeting or exceeding sales or lead generation KPIs.
• Excellent English communication skills – both verbal and written (neutral accent preferred).
• Strong ability to build rapport quickly and handle objections confidently.
• Experience with CRM systems (e.g., HubSpot, Salesforce, or similar).
• Familiarity with lead sourcing tools, prospecting techniques, and online research.
• Ability to work U.S. business hours and meet deadlines consistently.
• A quiet, distraction-free home office set up with reliable internet connectivity.
• Experience working in the Managed IT Services or technology solutions industry.
• Background in B2B appointment setting for SMB or mid-market clients.
• Knowledge of LinkedIn Sales Navigator, ZoomInfo, or similar lead databases.

Benefits

• Opportunities for growth and advancement
• Competitive compensation package, including Maxicare HMO